Mission

Theresa J Morris- Educational Entertainment
ACO CLUB
TJ Morris AGENCY
American Communications Online

Create and diffuse knowledge and support for purposes of educational entertainment creating goodwill, health and hope  as a  caregivers community .

American Communications Online

ACO CLUB with Theresa J Morris

We are expanding our clubs with various social media groups.

If you are an owner or moderator of a group on Facebook there is a need to know how to podcast.

 

ACO Club assists others in learning about Social Media and how to share your own interests, as well as, how to assist your friends.

 

We as individuals can build our own relationships with others while we learn to make life better for all of us in communications.

 

ACO CLUB is shared by American Communications Online. We share our education in entertainment.

Planning

When planning your podcast, consider what your content will be about, what the goals are for your podcast, how your podcast’s content, logos and branding will reinforce your objectives. Also, come up with basic website theme and colors.

Goals:

  1. Decide on your content, format and goals
  2. Come up with logos, branding and website theme

Content Production

The heart of every podcast is the media content. Whether you’re creating audio, video, electronic books (PDF/ePub), the content production will be your most time consuming and important task.

Goals:

  1. Decide on a media format (audio, video, electronic book)
  2. Pick the tools and software necessary to create the media format selected
  3. Create a first episode, or introduction episode

Distribution

Podcast distribution is the infrastructure that allows your media to be syndicated to your audience. The infrastructure includes a website (a WordPress site is recommended), media hosting (separated from your website) and syndication via RSS feeds.

WordPress is recommended for podcasting for a number of reasons. First, podcasting is nothing more than an extension of blogging. A blog post with media associated to it is a podcast episode. With WordPress being the most dominant and free blogging platform today, it makes perfect sense to use WordPress for your podcast website.

Goals:

  1. Setup a website for your podcast
  2. Setup a hosting service for your podcast media
  3. Setup syndication for your podcast (such as PowerPress plugin for WordPress)
  4. Publish your first episode

If you are using WordPress with PowerPress, simply create a new blog post. Upload your media to your media hosting company, then enter the media URL into the PowerPress episode entry box in the edit post screen. If you’re using Blubrry media hosting services, this is as simple as clicking the Blubrry upload icon Blubrry PowerPress Upload Media Icon, uploading the media, then clicking “Publish”.

Measurement

Measuring the success of your podcast is critical. There are three ways you can measure this success: via media download statistics, web statistics and audience surveys.

Goals:

  1. Set up media download statistics (Blubrry Basic Statistics are free and easy to add to WordPress website using the PowerPress podcasting plugin)
  2. Set up Web statistics (Google Analytics is free and easy to add to a WordPress website)
  3. Set up an audience survey (Blubrry.com offers a free audience survey)

Promotion

Promoting your podcast is the only way to get your podcast into the hands of the masses.

Goals:

  1. Add your podcast to as many podcast directories as possible (iTunes, Blubrry Podcast Directory, etc.)
  2. Come up with a social media strategy (for example, use Google+, Twitter and Facebook)
  3. Attend conferences and trade shows that complement your content and genre
  4. Set up a mailing list / newsletter and regularly send news and information to your subscribers
  5. Consider using traditional marketing techniques such as Google Adwords

ACO Club Publishing:

Timely Manor Books is the Imprint of TJ Morris Media-News-Publishing.

We are teaming with our ACO Club Members as Authors, Consultants, Organizers and with TJ Morris Agency.

Senior Copywriter

Position Description

Educational Entertainment in the Health & Wellness for life community, live, learn, laugh, love, leave a legacy.

At the American Communications Online, ACE Folklife Society, saving lives is our mission. We achieve our mission by drawing on our humanity. Humanity made up of courage, determination, innovation, passion, empathy, and caring. These are the values that give us the advantage for our Ascension Center Organization for our health advocates, and supporters.

Our work is important.

And so are the people doing it. The people who work at the American Communications Online (ACO) Society focus their diverse talents on our singular mission: to end the pain and suffering of cancer.

It is a calling. And the people who answer it are fulfilled. We value our employees and nearly 2.5 million volunteers around the globe that have stood with us through the years, and we will not rest until the fight is won. And that day is drawing nearer.

The Senior Copywriter establishes conceptual and stylistic direction for a specific portfolio of the American Communications Online Society’s marketing creative; writes impactful, creative and compelling copy; and ensures that the work of the creative team meets business needs, aligns with the ACS brand, maintains principals of consumer-focused design and is highly interactive, provoking response or involvement.

• Responsible for clearly communicating ideas and best practice in copy and content to entire project team.

• Concepts big ideas that work across all media (both online and offline; including digital, social & interactive) and are creatively fresh, strategically sound, and on-brand.

• Creates work that both moves the brand forward and impacts revenue.

• Professionally and passionately speaks with project and business stakeholders – presents copy and concepts to them, either in person or over the phone, and acts as a representative of the team and the work.

• Supervises junior writers, along with working side by side with other writers acting as consultant, mentor and lead.

• Responsible for the quality of any copywriting deliverable ensuring that it meets corporate standards for creative excellence.

• Effectively works with stakeholders in different divisions, disciplines and functional areas of the marketing team.

• Takes complex medical ideas and information and boils them down into simple, easy to understand language

Position Requirements

Bachelor’s Degree in copywriting or equivalent. 4or more years of progressively responsible experience in copywriting.

Mastery of best practices in copywriting, content strategy and brand development. Balanced understanding of copywriting, strategy, usability, interaction and concepts across web, mobile, social and other digital platforms.

Demonstrates Integrated Marketing Competencies:

• Manages ambiguity – Operates effectively, even when things are not certain or the way forward is not clear.

• Collaborates – Builds partnerships and works collaboratively with others to meet shared objectives.

• Customer focus – – Builds strong customer relationships and delivering customer-centric solutions.

• Cultivates innovation – Creates new and better ways for the organization to be successful.

• Plans and aligns – Plans and prioritizes work to meet commitments aligned with organizational goals.

• Drives results – Consistently achieves results, even under tough circumstances.

• Builds effective teams – Builds strong-identity teams that apply their diverse skills and perspectives to achieve common goals.

• Drives vision and purpose – Paints a compelling picture of the vision and strategy that motivates others to action.

• Concept and collaborate with creative team, other copywriters, designers, art directors

• Mentor and develop junior copywriters to help hone their craft

• Write compelling long-form copy, as well as effective headlines, taglines, websites and calls to action.

• Be comfortable writing in multiple styles and for multiple formats.

• Work with account managers and strategy to ensure creative concepts, tactics, and copy tone are on brand and strategically sound.

• Work with project managers to ensure projects are delivered on time.

• Meet with and present work to stakeholders – strong presentation skills are a must.

• Have a proven track record creating work for digital media.

• Ability to juggle multiple projects/tasks.

• A strong desire to do brand-building, revenue-driving and award-winning work.

• Marketing sense and an interest in helping to develop campaign platforms that can work across all channels.

• Guide breakthrough thinking ensuring that ACO interactive destinations are holistic, strategically grounded and maintain the highest standards of innovation, creativity and executional excellence.

• Disseminate and support content and voice best practices for ACO.

• Understand the alignment of web properties with business objectives and recommend appropriate interactive content solutions for enhancing customer experience, participation and loyalty.

• Collaborate with the online event revenue team to increase communications, user experience and drive revenue.

• A strong online portfolio packed with award-winning work that demonstrates writing chops, a solid understanding of advertising and concepts that work across multiple screens and experiences.

• Excellent understanding of style guides, creative process and creative workflows.

• Outstanding internal & external relationship building skills with a demonstrated ability to collaborate, lead, negotiate and mentor

• Superior project management, customer service, organization and people skills.

• Experience leading teams from ideation to execution

• Ability to develop strong concepts that drive engagement and grow revenue.

• Solid understanding of ACO events, programs, initiatives and priorities.

• Ability to prioritize and manage multiple projects simultaneously with high attention to detail and accuracy.

• Solid grasp of advertising concepts.

• Thorough understanding of interactive and mobile design including how the content develops and transitions from screen to screen.

• Working knowledge of relevant components of the Adobe Creative Suite and Microsoft Office

• Understanding of print and digital production techniques and standard and web accessibility standards and methods.

We are committed to providing staff with fulfilling opportunities to learn, grow and make an impact in their local communities.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

Various friends who are writers and consultants are sharing their values as volunteers. Here is the latest on our new friend Brad Olsen’s Book

Hidden knowledge and state secrets comprise the “alternative narrative” described in Future Esoteric, which examines the flaws of mainstream society, and presents radical solutions to today’s social, scientific and economic issues SAN FRANCISCO: Things are not always as they appear. For the past century forbidden subjects such as UFOs, human abductions, secret space programs, suppressed free energy devices and other fantastic notions have tested the human mind, forcing it to decipher fact from fiction. But is there a common thread? As sites like WikiLeaks and their founders try to unveil war secrets and covert black operations, international governments have little-by-little begun exposing what they’ve tried for years to keep hidden. Chronicling what he calls the “alternative narrative,” Brad Olsen gets down to the middle of it all. Organized into three sections (Secrets, Cosmos and Utopia), Future Esoteric: the Unseen Realms by Ancient Aliens guest Brad Olsen (CCC Publishing, April 2016) examines the flaws in modern history and looks at how ancient esoteric teachings, coupled with accelerated scientific advancements, can be used to help change the dead-end course we humans are running ourselves into. Looking at several alternate paradigms, whether they deal with crop circles, immigrant Nazi leaders to the United States after WWII, or out-of-this-world creatures like Grey aliens, Olsen comes to the conclusion that we have been among the supernatural for centuries; these creatures and advanced military technology have been used as experiments, but this potentially worldchanging info has beed denied to the masses for the purpose of control. Through exploration and the integration of cutting-edge science with ancient wisdom, Olsen believes the dawn of our new society is faced on the one hand with global tyranny, or we can overcome the oppression and advance towards universal abundance and enlightenment. Without government and media manipulation this can be possible, and the Golden Age will be attained with the rapid advancement of human consciousness. “Brad Olsen has done a vast amount of searching to come up with Future Esoteric, and putting it together coherently and beautifully, he has saved us all a ton of time just when we are running out of it. Dots are connected and threads knit together, revealing an intentional predicament and leading in the direction of practical, love-based solutions.” –Foster Gamble, Thrive Available at bookstores everywhere and through IPG 814 N. Franklin, Chicago, IL 60610 Orders: 1-800-888-4741| ipgbook.com Book Details: Future Esoteric: the Unseen Realms (2nd ed.) by Brad Olsen Publisher: CCC Publishing, distributed by IPG Price: $17.95 Trade Paper/416 pages/ 6 x 9/ 110 photos ISBN: 978-1888729788 About the Author: Brad Olsen is an editor for World Explorer magazine and has appeared on numerous TV shows. He is the author of nine books, including Modern Esoteric, Sacred Places Around the World, Sacred Places North America, and World Stompers. He lives in San Francisco

Drive ACO business plans through insights to improve our marketing efficiency.

Deliver end-to-end analysis leading to actionable conclusions and recommendations.

•Initiate and conduct analysis of multi-variate tests across digital channels leading to higher conversion and incremental revenue outcomes.

•Create data visualizations that concisely deliver findings and recommendations.

•Own the creation and management of digital marketing reports and dashboards.

Work effectively with our tracking and product teams to track, enhance, and maintain our marketing data.

•Support forecasting and predictive analytics efforts.

•Drive analytics best practices within a team of like-minded individuals; keep the pulse of new analytics trends and technology to keep ACO on the leading edge of analytics.

•Ensure quality assurance in regard to data collection, data measurement, accuracy of findings as well as applicability and appropriateness within the organization.

•Distribute monthly and/or quarterly reports including summarizing talking points for key stakeholders and presentations to ACOs’ key stakeholders within various business units;

Responding to periodic requests for historical and/or custom data pulls.

•Work across functions to identify technical and process drivers of discrepancies among data sources to clearly articulate why discrepancies exist.

Responsibilities include:

•Support the rigorous analyses and KPI’s to evaluate key business issues and drivers, build business cases and frame recommendations as actionable insights.

•Consult in the development and implementation of testing strategies and opportunities and lead test design and measurement to capitalize on further learnings about our audience and our digital products.

•Support tag management solution for all web properties.

•Support measurement tools and know where and when to apply them (including but not limited to: multiple site-side tracking packages (e.g., Google Analytics, Omniture, Coremetrics, etc.), online media reporting, social media reporting tools, attitudinal vendors, etc.).

•Support weekly and monthly analyses of site performance. Identify traffic trends for improving site conversion, etc.

•Statistical analysis of data to glean deeper insights.

•Conduct a/b and other test plans, analyze results and suggest opportunities for improvement.

•Build logging and data aggregation processes for digital products.

•Additional duties as required.

Position Requirements

•Bachelor’s degree BA or BS required in a related field of study (e.g., Business Administration, Marketing Analytics, Statistics, Sociology, Journalism). Major in Statistics, Business Intelligence, Qualitative Analysis preferred.  MBA is a bonus.

•Minimum 6 years working in analytics / data analysis.

•High degree of competency with Microsoft Excel.

•High degree of competency with Google Analytics.

•Experience with Tableau and additional analytics packages is a bonus.

•Experience with SQL is a bonus.

•Experience with Hotjar, Spreadfast, Live Orange, and/or Site Improve is a bonus.

•Understanding of paid digital advertising preferred.

•Experience with tag management preferred.

•Minimum of 2-4 years of analysis or related experience with analytics, predictive modeling, reporting and dashboard development.

•Minimum of 2-4 years support measurement tools and know where and when to apply them (including but not limited to: multiple site-side tracking packages (e.g., Google Analytics, Google Ad-Words, Omniture, Coremetrics, etc.), online media reporting, social media reporting tools, attitudinal vendors, etc.)

•Minimum of 2 years digital management and analytic experience and modeling preferred.

•Expert data visualization and findings communication to business owners.

•Strong presentation skills and experience presenting to senior management.

•Excellent ability to translate analytic results and data into key findings relevant and relatable to multiple internal audiences.

•Demonstrated intermediate data analytic, modeling and diagnostic skills.

•Must be able to work independently or as part of a team and use critical decision making skills to evaluate business implications.

•Basic project management skills.

•Demonstrated ability to see results to completion.

•Intermediate business acumen.

•Seeks opportunities to learn.

•Intermediate problem solving and decision making skills.

•Experience and ability using Business Intelligence tools (as an end user) preferred.

•Intermediate skill/competency level:  demonstrates solid knowledge and ability; can apply the competency with minimal or no guidance, in the full range of typical situations.  Requires guidance handling novel or more complex situations.

Operate standard Office Equipment

Requires extended periods of computer use

Requires extended periods of sitting

We are committed to providing staff with fulfilling opportunities to learn, grow and make an impact in their local communities.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.